Propertymark is the new one-stop shop for industry professionals, media, policy makers, and all other stakeholders in the professional property sector, as well as being an important consumer advocate.
The organisation has resulted from the fusion of two long-standing advocates in the realm of professional property rentals, ARLA and NAEA. These two bodies have championed key stakeholders in the sector for over fifty years, and have decided to join forces to be able to better serve the interests of all their clients.
Connecting with consumers
One goal of the merger is to boost awareness for the types of services that these organisations have long provided, including connecting consumers to property agents that they can trust.
David Cox and Mark Hayward, chief executives respectively of ARLA Propertymark and NAEA Propertymark, have released a statement laying out the mission of the newly formed team.
"Homes are the most important issue for consumers, and our members are there to protect and guide people with property transactions."
Cox and Hayward add that many consumers looking to buy or rent a property become confused by a rapidly changing market, and that it is not always obvious where to find the best sources of information.
"Customers don’t always know where to look for advice, or don't if they are dealing with a professional. Propertymark is changing this."
One of the main tasks of the newly formed Propertymark will be direct outreach to consumers. Cox and Hayward stated that their aim was to enable people to,
“recognise our brand and understand that by choosing a Propertymark Protected agent, they and their money will be protected."
Finding the "right" agent
Getting a good agent is perhaps the most important part of the buying, selling, or letting experience. It can have a major impact on cost, time and communications. In this industry, everyone seems to paint themselves as an expert, even when the information they are giving out is patently false. This makes it hard for consumers to know whom to trust.
Propertymark prides itself on its standards and on making sure its members always live up to them. This means that if Propertymark recommends an agent to you, you can be sure that you are in good hands.
Any estate agent, letting agent, auctioneer or valuer registered with Propertymark will be able to proudly display the Propertymark logo, which means they can ensure that you will be protected as a client.
Additionally, it means that your money is actually safeguarded in Propertymark’s Client Money Protection (CMP) scheme.
An Industry fraught with challenges
The housing market in the UK is widely agreed to be in crisis, and consumers are bearing the brunt of the problems. Housing prices have risen dramatically in recent years, and recent government actions to stop the skyrocketing costs have often just made them worse. See:
In such a turbulent time, those looking to purchase a home or rental property need a guide to the industry. And that’s what Propertymark proposes to be.